You feel you’ve done with the optimal marketing activities, but the results have not been there, too? Maybe you have one of the seven biggest sins in the following marketing. This is a list of major mistakes that are often experienced:

1. Customers expect Will come without campaign
The thought of which is often owned by the marketer is to provide products and services quality, then customers will come by itself. This will not happen unless your brand is already well known and have customers who are loyal long. Although your store is located in a strategic location, attractive shop display, have quality products and services that spectacular, but customers will not come as long as you do not do marketing.

New products are always flooded the market, bringing many choices to consumers. If you do not do marketing, the consumer awareness of your product will be eaten fading time, losing the awareness of competitors’ products. Create a unique value proposition for your target market.

2. Have No Specific Target Market
The second mistake that you believe that your products and services suitable for all people. Thus, in your marketing activity does not target to target specific markets. Indeed, the company is not targeting a specific market targets for fear of losing a potential market segment. However, as a result it did not even catch the market value of products / services for him.

While you try to capture more market segments, but focus on your primary target market. Prepare a value proposition unique to each potential market segment, so they also see that your product also gives value.

3. Competitors imitate Marketing
The third mistake that marketers are often trapped to follow the marketing strategy competition. Rivals launch marketing strategy, which was a huge success, so marketers are tempted to do the same thing. In fact, your competitors probably bigger, so if you’re competing directly with it, then your chances of small wins.

Do not follow a successful marketing strategy of competitors away. For example invites competitors to a price war, let it go. You should focus more on value, not just price. Give the best value for consumers, by providing their needs and desires are not fulfilled. Perform differentiation, and give reasons-reasons for customers to choose your product over a competitor.